I was flattered when Marcus Woolf from SNEWS interviewed me recently for O.R.D. Outdoor Retailer Daily, the esteemed trade show publication of the Outdoor Retailer trade show. Here’s the complete interview from the January 22, 2011 issue. Thanks Marcus!

Poppy Gall
A woman’s apparel pioneer talks technology, green fibers, and other design trends driving the future of outdoor clothing
As co-founder of Isis, the first U.S. women’s outdoor apparel brand, Poppy Gall helped revolutionize outdoor clothing for women, elevating the sense of style without compromising fit and performance. She stepped away from Isis a year ago to launch her own design studio, and you can see her new creations on the show floor at companies such as Darn Tough and Chums. She tells us about her design inspirations.
What sparked you to leave Isis and start your own design studio?
Internal changes at Isis, which compounded with the economic climate eventually led to Kellwood acquiring the company. Once the company decided to start looking for a buyer, it gave me the freedom to move on and start my design studio.
What has been the greatest challenge in making that move? And what has been the greatest reward?
I’ve spent the last year regaining the life balance that I lost while growing Isis. It’s been a challenge to recalibrate after working 60+ hours a week. The greatest reward has been the tremendous outpouring of support that I have received for my new studio from the Outdoor Industry community.
What are your major sources of inspiration for design?
I’ve been asked this question a lot over the years and it even prompted me to start blogging about my color and design inspirations (http://www.PoppyGall.com/blog). As an active user of outdoor gear, I am always thinking of ways to make apparel perform better in the environment for which it is intended, whether it is through fabrication, features or fit. My print and color work is influenced by what I see in the natural, fashion and art worlds.
What are a few of the major trends you see coming in apparel design — colors, silhouettes, fabrications, etc.?
The last couple of seasons have made it tough for apparel brands to innovate because of the economy and issues with Asian manufacturers; “safe” design has overridden adventurous design. Now with the economy turning around, I foresee more use of eco-friendly and natural fibers, lighter weight fabrics and insulations, and design being pushed by improved laser-cutting and bonding technologies. Outdoor wear that can cross into urban lifestyles is still an important trend.
What are the best words of wisdom you’ve received?
I had a writing professor once who stressed that one should write about what they know, to be 100% honest and authentic – no bullshitting; otherwise you’ll be called on it. I find this bit of advice also applies to good design and good working relationships.
What are you most proud of?
Right now, I am honored to have created Isis, the first U.S. niche brand that specialized in women-only outdoor apparel.
Where is your favorite place to escape to?
For inspiration and time to clear my head, I like to escape into the mountains to ski and hike. When I want to create, I escape to my snug timber frame studio that my husband built for me on our property.
What was the worst job you ever had?
Loading chairlifts for the Alpine Slide at Bromley Ski Area. Lifties had to wipe slugs off the track every morning with old towels before opening time.
What is the most positive development you see happening in the outdoor industry?
It’s very exciting to see so many more women in leadership positions, and women-specific products than ever before in our industry. I believe that it will be these women who will help the industry attract young people to outdoor lifestyles and products. I am also hopeful that suppliers of earth-friendly materials, and the manufacturers who use them, will thrive. I also think Project O.R. is brilliant!
What person would you most like go on a hike with, and why?
Could it be a group hike? Rachel Carson, John Muir, Edward Abbey, Terry Tempest Williams, Gary Snyder, Dolores LaChapelle, because their work and writings as advocates for the earth have deeply affected my perceptions of the natural world.