cycling jersey

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In Le Tour de France, cyclists receive points for reaching a mountaintop first. The leader of the classification is named the “King of the Mountains”, and wears the  “maillot à pois rouges”, the polka dot jersey – a white jersey with red dots.

Polka dots are both serious and playful when identified with cycling. Denver’s Marczyk Fine Foods’ proximity to the mountains and their clean “M” logo inspired me to design a “polka dot” jersey for their 2014 jersey design. Image above is my inspiration board and the finished jersey is pictured below. Available at Marczyk Fine Foods.

For more 2-wheeled inspiration click here.

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When I first saw the logo for Denver’s Marczyk Fine Wines - a black and white 1950′s photo of a woman guzzling wine from the bottle, I thought, “Wow! That image would be great on a cycling jersey!” I imagined the woman picnicking by the side of the road with her baguette and cheese, cheering “allez! allez!” to Tour de France riders as they whizzed by.

One thing led to another and I ended up designing two limited edition cycling jerseys for Marczyk’s; the “Drinking Lady” being the first off the sewing line, just in time for the USA Pro Challenge where racers will ride laps around Marczyk’s this Sunday, August 25.

It turns out that the woman in the picture is the mother of the wine shop’s owner, Barbara, who describes the origin of the photo, “When we were little, I was not yet a year old, my father decided it would be cool/fun/crazy to live in Italy. So he and mama packed up three little kids and took an ocean liner, the Christopher Columbus, to Italy and found a place to live in Rome. From there they would travel out to the countryside and bring a picnic.”

“So when we were opening the wine shop, we had already made many of their pictures of life in Italy part of our brand. Our logo designer asked to see the book of photos again, and there it was, the perfect image! I think my mother would be pleased to be part of our world.”

OK, so Barbara’s mother was whooping it up at the Giro instead!

The jersey shown here is a woman’s fit. The men’s version has the same graphics and colors. White side panels read “The Best Wines You’ve Never Heard Of” and the back has the same photo image as the front. To enquire about the jerseys or to place an order email barbara@marczyk.com.

“LIKE” Poppy Gall Design Studio on facebook here.

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I’ve always liked to mine vintage garments and interpret the designs into something fresh. This is especially true of athletic and sporting apparel. So when long-time cyclist Bill Humphreys published “The Jersey Project” I nabbed a copy for my design library.

The Jersey Project is a visual tour of bike racing in the U.S. and Europe over the past few decades through hundreds of images of club and team cycling jerseys.  Each page is filled with jerseys and bits of racing history. From page one I was hooked as I was swept back into the era when I first discovered bikes and the world of bike racing. I would never have dreamed then that the wool jerseys worn by the U.S. riders I rode hip-to-hip with on training rides would end up in a historical compilation!

I’ve been working on my own jersey design project for a client this summer and this wonderfully rich book has been a source of endless inspiration. (I’ll show my work when I get some decent photos!)

For a sneak peak of my most recent jersey design for Marczyk Wine & Spirits check out Poppy Gall Design Studio on facebook here.

 

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