Color Inspiration – Beer


Who woulda thought beer came in so many colors of yellow and brown? It took two beer-loving creatives from a Swiss ad agency to catalog the subtle shades of 202 of their local brews into the Beertone Guide, a color guide for beer lovers.

Alexander Michelbach & Daniel Eugster analyzed each beer to determine the exact color value with a spectro-photometer. The result is a fan book (similar to a Pantone guide) ordered by the different beer colors, from lightest to darkest, complete with RGB, CMYK, and HTML color codes for each beer. Brilliant!

The Beertone guide also gives a brief profile of each beer listing the beer style, alcohol volume, beer label, food pairing and more.


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