Dutch apparel designer Maartje Hoogland has come up with a cycling themed collection she calls “Valsplat”. (I can’t figure out how it translates into English so if anyone does, would you share it here?)
Hoogland’s collection was inspired by the colors of the rainbow jersey, features found on cycling jerseys and the “whole circus” surrounding bike racing.
Her knit dresses are really great, but I feel her cut and sew pieces need a bit more polish and attention to fit. Overall I love the way she’s translated the World Championship rainbow stripes into non-cycling fashion. For more about Maartje Hoogland click here.