Design Studio Portfolio – Stowe Unfunded Sports Cycling Kits

Most of the projects I work on take about 18 months to come to market and for me to be able to show them in my portfolio. By the time the products are for sale in stores I have often “forgotten” about them!

This was not the case with the women’s cycling kits I designed for a fundraiser for Stowe Unfunded Sports. Project coordinator Pascale Savard and I started working on the jersey and short concepts in late May and they were delivered at the beginning of August. That’s super fast in my world!

The design direction demanded that the kit be feminine, sporty and somewhat retro – but NOT “girly”. Pascale is in love with Pantone 293, so that is the blue color we chose for the main body. I used a lot of white, making the kit both visible and feminine. 70’s cycling jerseys inspired the striping and makes for a clean look. The big Stowe logo adds an identifiable and retro touch. My biggest challenge was balancing the placement and colors of the sponsor’s logos on the jersey side panels, sleeves and back pockets.

Proceeds from the sales will go to help fund cross-country running, Nordic skiing, golf and the alpine ski teams in the Stowe schools. Kits are available while they last at H.E. Shaw’s General Store in Stowe, Vermont.

Stowe Kit

collar

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