http://poppygall.com/blog/2010/07/27/design-inspiration-60s-vw-microbus-ads/ Design & Color Inspiration Tue, 15 May 2012 13:16:56 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://poppygall.com/blog/2010/07/27/design-inspiration-60s-vw-microbus-ads/comment-page-1/#comment-1285 Wende Tue, 27 Jul 2010 15:44:05 +0000 http://poppygall.com/blog/?p=2085#comment-1285 OMG, this is wonderful. I am sending it on to my daughter, for her to get a feel for who we were back in the day! OMG, this is wonderful. I am sending it on to my daughter, for her to get a feel for who we were back in the day!

]]> http://poppygall.com/blog/2010/07/27/design-inspiration-60s-vw-microbus-ads/comment-page-1/#comment-1284 Bikejuju Tue, 27 Jul 2010 15:17:37 +0000 http://poppygall.com/blog/?p=2085#comment-1284 Thomas Frank's first book "The Conquest of Cool" also deals extensively with this campaign. In it he makes the argument that this is where we see the turning point in American advertising, from a fairly straight "gets teeth whiter" or "three out of four doctors recommend" approach to the (now pervasive) association of brands with the central American myth of individualism, rebellion, and freedom. He paints a disturbing portrait of "hip consumerism" where we are sold the idea that we can buy our way to individuality and self-expression through the mass-produced consumer products we choose. (Think of the William S Borroughs Nike ad... Or the HP ad with the fixie rider doing tricks. Or any Apple ad ever made.) It's a good read. Thomas Frank’s first book “The Conquest of Cool” also deals extensively with this campaign. In it he makes the argument that this is where we see the turning point in American advertising, from a fairly straight “gets teeth whiter” or “three out of four doctors recommend” approach to the (now pervasive) association of brands with the central American myth of individualism, rebellion, and freedom. He paints a disturbing portrait of “hip consumerism” where we are sold the idea that we can buy our way to individuality and self-expression through the mass-produced consumer products we choose. (Think of the William S Borroughs Nike ad… Or the HP ad with the fixie rider doing tricks. Or any Apple ad ever made.) It’s a good read.

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